中国·福州——热爱城市从热爱美食开始

Fujian Dish Fotiaoqiang

Fuzhou cuisine has gained worldwide recognition, and its culinary culture has been passed down through the ages. As one of the eight major cuisines of China, Fujian cuisine originated in the province of Fujian, evolving through the fusion of ancient Minyue culture and Central Plains civilization. It reached its peak in Fuzhou, with Fuzhou dishes becoming the main representative of the cuisine. Renowned for its expertise in preparing both mountain and seafood delicacies, Fujian cuisine utilizes a variety of cooking techniques, including frying, quick-frying, deep-frying, braising, stewing, simmering, and blanching. It is celebrated for its harmonious balance of color, aroma, taste, appearance, and texture, offering a refreshing, delicate, and subtly elegant yet mellow flavor that sets it apart in the culinary world, earning global acclaim.

In recent years, the Fujian Cuisine Promotion Conference has been held in cities such as Beijing, Shanghai, Huaian, and Shunde.

In June 2022, Fuzhou launched its bid for the UNESCO Creative Cities Network – “Cities of Gastronomy.” This initiative aims to promote the global exchange of Fujian cuisine culture while creating new opportunities for the high-quality development of Fuzhou’s catering industry. In recent years, Fuzhou has earned prestigious titles such as “International (Fujian Cuisine) City of Gastronomy” and “China Fuzhou · Fujian Cuisine Landmark City.” Fuzhou’s catering industry has shown a positive trend of high-end, branded, and international growth, attracting recognition from three major prestigious restaurant guides: the “Black Pearl Restaurant Guide,” the “Michelin Guide,” and the “Golden Phoenix Tree China Restaurant Guide.”

To support Fuzhou’s bid for the title of “City of Gastronomy,” the city is now calling for slogan submissions from around the world. The “Adopted Slogan” will be awarded a prize of 10,000 yuan, while five “Shortlisted Slogans” will each receive a prize of 1,000 yuan. Further details are as follows.

Slogan Collection Announcement

I. Content

The slogan for Fuzhou’s bid for the title of “City of Gastronomy”

II. Scope

This collection is open to the global community. Any professional entities, organizations, groups, or individuals are welcome to participate.

III. Time Frame

Submission: From November 30 to December 4, 2024

Public Voting: From December 5 to December 7, 2024

Expert Review: December 8, 2024

IV. Submission Requirements

1. Submitted entries should accurately reflect Fuzhou’s image as a city of gastronomy, fully highlighting the city’s historical and cultural heritage, humanistic spirit, folk customs, and the essence of its culinary culture, while supporting Fuzhou’s bid for the title of “City of Gastronomy.”

2. Submitted entries should be simple and concise, catchy and memorable, with uniqueness, distinctiveness, and potential for expansion.

3. An entry should be no longer than 20 characters, and the submission must include a creative explanation of no more than 200 characters. Submissions without explanations will be considered invalid.

4. Submitted entries must be original, not previously published in any form, or made publicly known in any way.

V. Awards

Adopted slogan: 1 winner, 10,000 yuan

Shortlisted slogans: 5 winners, 1,000 yuan each

Submitted entries will be subject to public voting (via WeChat mini-program voting) and expert review, with the results publicly announced for social oversight. The author of the adopted slogan will receive a prize of 10,000 yuan, while each shortlisted slogan will be awarded 1,000 yuan. The intellectual property rights of the winning slogans will be held by the organizer.

VI. Submission Methods

1. Email: Please send your submission to the email address: 17719288@qq.com. The subject line should be formatted as “Author’s Name + Phone Number,” and the email must include words like “Fuzhou’s Bid for City of Gastronomy.”

2. Please send your submission as a message to the WeChat official account “A Bite of Fuzhou,” and include words like “Fuzhou’s Bid for City of Gastronomy.”

3. Please mail your submission to Fuzhou Daily, addressed to the A Bite of Fuzhou Project Team, at No. 85 Xiaoliu Road, Gulou District, Fuzhou.

VII. Statements

1. There are no restrictions on the design style and type of submitted entries, but they must comply with Chinese laws, regulations, and social norms.

2. The author will be responsible for any legal issues related to copyright, intellectual property disputes, or similar matters arising from the submitted entries. All entries must not infringe on the intellectual property rights of others. If any infringement is found, the submission will be disqualified, and any awarded prizes will be reclaimed. The applicant will bear all legal and civil liabilities resulting from such disputes.

3. Once a submission is shortlisted, the applicant is considered to have agreed that the organizer holds the intellectual property rights (including copyrights and trademark rights) to the submitted work. The organizer has the right to modify and publish the work, request the applicant to revise and improve the adopted work according to its requirements, and apply for trademark registration with the relevant administrative authorities.

4. There is no registration fee for this event, and submitted entries will not be returned.

5. The organizer holds the final interpretation rights for this event, as permitted by law.