Fuzhou Three Hairpins Have Attracted the Attention and Promotion of More Than 100 Overseas Media Platforms
Recently, the Global News Agency Alliance released a promotional article “Mindu Culture in the Spotlight - Three Hairpins: for the Country, for the Family, and for Oneself”, showing Fuzhou’s traditional makeup techniques-Three Hairpins.
The article was reprinted and forwarded by mainstream media such as Kyodo News Agency, Antara News Agency of Indonesia and Yonhap News Agency, and landed on more than 100 overseas media, portals and key information platforms in six countries including Japan, South Korea, Malaysia, Thailand, Indonesia and Pakistan, reaching over 37 million overseas audiences.
Screenshot released by Kyodo News
According to the article, the Three Hairpins contains the spiritual qualities of women, such as flexibility, courage and responsibility, and caring for the country. With the changes of the times, the connotation of “for the Country, for the Family, and for Oneself” has gradually precipitated, which is integrated with the urban temperament of Fuzhou.
According to the article, in recent years, Three Hairpins have been actively integrated into modern fashion elements, and have entered the modern scene from history, realizing the “going viral” of cultural tourism and becoming a hot cross-dressing travel product all over the country. Articles and short videos about Three Hairpins have proliferated on online social platforms at home and abroad, and the related dissemination volume has exceeded 600 million times. Welcome global tourists to take advantage of the 240-hour visa-free transit policy to enter Fuzhou, the capital of Fujian, and experience the original Three Hairpins. (Lin Xia)