“Three Hairpins” Goes Viral Nationwide
Many self-media bloggers shared their personal experiences, and then Vinida, Chen Haoyu and other celebrities added popularity. Fuzhou’s “Three Hairpins” (also known as “Three Knives”) became popular, which set off a craze of “coming to Fuzhou for blessing”.
During the National Day holiday, the Three Hairpins became another business card for Fuzhou Cultural Travel. Reporters visited major historical blocks and saw tourists wearing Three Hairpins everywhere, and many of them came to Fuzhou for it. Behind the Three Hairpins is not only people’s love for intangible culture, but also their admiration for the beauty of independent women who are both rigid and flexible.

At the Hangsi Market on Xiahang Road, a girl who lingers on the stalls. Photographed by reporter Zhang Xuyang
Experience the Three Hairpins
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On October 1, the reporter strolled in the 3 Lanes and 7 Alley where tourists were, and from time to time he passed by tourists dressed in Han clothing and wearing Three Hairpins.
In Nanhou Street, visitors wore Three Hairpins and posed for photos, which attracted many tourists.

On October 1, visitors came to Wuyi Square wearing Three Hairpins to celebrate the National Day.
“When the Three Hairpins are on my top, I feel that my whole body powerful.” A visitor told reporters that she came from Fuding, Ningde, and the beautiful Three Hairpins video deeply attracted her, so she and her little sister met for the National Day holiday to experience it. But it was too hot, and she made an appointment to a makeup shop one week in advance. In the early morning of October 1, she and her sister Three Hairpins to Wuyi Square to watch the flag-raising and celebrated the National Day.

On October 1, visitors came to Wuyi Square wearing Three Hairpins to celebrate the National Day.
Coincidentally, Lin Hao and Xiao Wang came from Quanzhou to experience it. “I like traditional culture very much, and I am keen to experience local makeup during my trip. However, in order to experience the special makeup, it is the first time to visit a city.” Lin said.
Ms. Song from Wuhan specially invited a travel photographer in Fuzhou. The first time she watched the video of Three Hairpins, Ms. Song was amazed. “As I thought, this style suits me very well.” Ms. Song said that they were going to visit Yantai Mountain, 3 Lanes and 7 Alleys and other scenic spots before returning to Wuhan.
Many local people in Fuzhou also took advantage of the National Day holiday to experience the Three Hairpins. Xiao Liu specially experienced the makeup with her mother, adding a sense of ceremony to the National Day holiday.

Tourists experience the Three Hairpins makeup in the 3 Lanes and 7 Alleys.
The rising number of people.
National promotion of Three Hairpins experience
The reporter visited and found that the Three Hairpins made an appointment during the National Day, and some merchants even got full appointments in a short time. Moreover, the cost of the makeup is better during the National Day. According to the complexity of makeup, the price ranges from RMB 100 to 1,000.
“At 8 o’clock in the morning, guests entered the store to make makeup, and by 3 o’clock in the afternoon, they had received forty or fifty tourists.” On October 1, Lili, a makeup artist, was so busy. In the past two days, the number of customers has increased to three to five times that of weekdays. Although the store has increased the number of makeup artists to 10, it is still as busy as a bee.
Lili introduced that they provided many makeup in different dynasties, but more than 80% of the customers who entered the store these days were designated to experience the Three Hairpins.

Taijiang Santong Road, hairpin girls walking slowly.Photographed by reporter Zhang Xuyang
Three Hairpins makeup is not only popular in Fuzhou, but also everywhere in the country.
The reporter saw on media platforms in Anhui, Zhejiang and so on all launched the Three Hairpins experience.
Near the West Lake in Hangzhou, a number of travel photographers and Han Clothing Experience Rooms put up a slogan: Three Hairpins in the West Lake in Hangzhou, worth it!”
In Shenyang, more than one merchant has launched the Three Hairpins experience. A photo studio in Shenyang used the story of Fuzhou women behind the Three Hairpins as a promotion point to attract guests.
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The Three Hairpins show makes tourists feel the charm.
During the National Day, 3 Lanes and 7 Alleys, Liangcuo, Zhuzi Lane and other neighborhoods successively launched the Three Hairpins show and other activities, which made tourists feel the intangible charm through immersive interpretation and added popularity to the Three Hairpins.
At the end of September, Fuzhou-based artists wore Three Hairpins and wandered in the lane to speak for it on Tik Tok, Vinida, wrote that it was the beauty of amazing times, and Chen Haoyu said, “Go back to the 3 Lanes and 7 Alleys, experience the makeup of three hairpins, learn Fujian Opera, drink jasmine tea, listen to the art of Chi Art, come to the blessed state, be a blessed person, and welcome everyone to visit our hometown.”
In addition, many online celebrities voluntarily promote it. Their text is full of love for the Three Hairpins.
The reporter noticed that many bloggers said that it is one thing to pursue beauty, and what attracts them more is the hard work and strength of Fuzhou women behind the Three Hairpins”.
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Three Hairpins in the Memory of Old Fuzhou
These days, the reporter found that there are still Three Hairpins’ shadows in some old Fuzhou childhood memories.
“ In 1964, I saw ladies with it and I was very impressed.” At the age of 10, Mr. Guo, now 70, went to his grandmother’s family, Meixin Village, an ancient town in Meihua, Changle, for the summer vacation. At that time, many old people in the village still had “combing gui” (Fuzhou dialect, which means combing hair), and silver hairpin was inserted in the hair, including Three Hairpins. “My grandmother's mother is a ‘three hairpin’ makeup.” Mr. Guo said.
Ms. Liu from Taijiang also shared with reporters the Three Hairpins handed down by her family. “After reading it in the newspaper, I realized that there are two sets of incomplete Three Hairpins at home.” Ms. Liu said that the it at home was passed on from her great-grandmother to her grandmother, and her grandmother passed it on to her. Because it is exquisite, it has been preserved to this day. (Fuzhou Evening News written by reporter Ma Liqing and Chen Dan and photographed by Lin Shuangwei)